2023-05-02 20:27:00
In this election year, many politicians are aware of the communication strategies of their own social networks and, also, those of their rivals and allies. Instagram is no stranger to it, years ago I displaced Facebook in its massive projection and consolidated itself as the social network with the highest predominance in image and audiovisual message.
But the platform founded by Mark Zuckerberg it continues to be the most representative of the post 30 generation. In another aspect, the social network that has been growing for years with the exclusive use of reading, also video, is Twitter. The little bird’s social network is a consolidated formal channel of official communication for organizations, institutions and personalities.
Whether in reels, live or story formats, the platform Instagram of Meta It has prevailed and consolidated as a direct way for the Argentine politician to bring proposals, criticisms and points of view of the national situation closer to his followers. But without neglecting emerging ones like TikTok or the classic ones that remain in force as facebook or twitter. Probably, as the dates of the national elections approach, the increase in followers will be the norm for all candidates.
A few weeks after the PASO, the number of followers of the main candidates and political references is growing with the same vertigo as a competition for points. It is to be expected that the numbers, in this regard, will be exciting, but that does not mean that the choice of the user to give him “follow” will be transferred to the polls.
Inside the world of Instagram, President Alberto Fernandez was installed as the politician with the most followers by counting 2.517.057, followed by the libertarian candidate Javier Milei with 1,658,944 followers and close the podium Cristina Fernández de Kirchner with 1,403,296 of users.
On the other hand, the platform Tik Tokof recent use among national leaders, has much smaller numbers, Patricia Bullrich gets 182,000 followers and is surpassed by Horacio Rodriguez Larreta with 509,033. However, Javier Miley doubles the numbers of the head of the Buenos Aires government with 1.100.000 de followers.
On Facebook, the story is very different. In the social network of the “F”, who occupies a privileged place is Mauricio Macri with 4,400.00 of followers, followed by Vice President of the Nation with 2,500,000 followers and close the triumvirate, María Eugenia Vidal with 1,600,000 users.
Finally, the most used social network for communication and short messages in the world has its own ranking of Argentine politicians. In Twitter, Alberto Fernández achieves third place with 2,315,000 users, Former President Mauricio Macri surpasses it with 5,200,000 of followers and Cristina Kirchner heads the list with 6,111,058 followers.
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