Mixed reality is already becoming a daily occurrence – The Truman Show has gone digital. But if in a famous film the development of the plot depended on the voting of millions of TV viewers, then the current virtual heroes themselves come to visit the fans, and the latter no longer need to wait for them for hours at the dressing rooms. Idols have become contact – they respond to messages from subscribers, share their innermost thoughts, ask for advice and are ready to smile at every smartphone owner.
RUB 20,000 for a hologram ticket
In 2019, one billion viewers watched Chinese virtual singer Luo Tianyi perform at the annual music festival in China. Earlier, the cartoon singer performed at one of the largest venues in Shanghai to the accompaniment of Chinese virtuoso pianist Lang Lang and a chamber orchestra. The concert, which cost an average of $ 235, sold out in a matter of hours.
Virtual idols, or v-human, blur the lines between the real and the computer world, becoming newsmakers and opinion leaders. If 30 years ago this could only be imagined at a concert for preschoolers who were brought in to listen to songs performed by Chip and Dale, today the influence of painted influencers is so great that the Chinese branch of McDonald’s replaced its traditional clown Ronald McDonald with virtual Happy Sisters, and Time magazine included virtual performer Lil Mikela in the top 25 most influential people on the Internet. Lil Mikela is one of the most popular gossip characters in the United States and Europe. She has been paired with dozens of Hollywood stars, The Guardian wrote about her provocative kiss with Bella Hadid, she starred in commercials for Prada, Balenciaga and Kenzo.
.