2023-05-07 10:57:42
Phillip Westermeyer. 44, founder of the festival OMR
Photo: Niklas Grapatin
With the digital festival OMR, Philipp Westermeyer has built up a major event in just a few years that is pushing Hamburg to its limits. How did he do it?
IAt the headquarters of Philipp Westermeyer’s company, one can observe something these days that has become rare since the pandemic: full offices. And that in a company that thinks digitally! Almost every desk in the old industrial building in Hamburg’s Schanzenviertel is occupied, there is a lot of activity and well-organized chaos. Beverage crates and packaging boxes are stacked in the aisles. You can tell the employees are in the final sprint, and Westermeyer wants the people on site now that things are getting serious.
In the coming week, more than 70,000 people will flock to the Hamburg exhibition halls for one of the largest events in the European digital industry: the OMR Festival. You will certainly also talk about online marketing there, after all, that’s what the abbreviation originally stood for: “Online Marketing Rockstars”. But the festival has long since broadened its focus: it’s about the digital world as such and everything related to it. What’s happening in Hamburg is more exciting than the name suggests.
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