Cotuco foresees potential of cafeterias as a tourist product | Tijuana News

2023-05-07 21:12:37

Tijuana BC.- The preparation of coffee-based beverages and establishments related to the trade in Tijuana have the potential to become a tourist product, considered the president of the Municipal Tourism and Conventions Committee (Cotuco).

Arturo Gutiérrez Sánchez indicated that, although it does not monopolize like wine and craft beer, the sale of coffee drinks can be consolidated as an incentive that attracts foreign visitors to the city.

Each beverage sector is different, we must begin to work with coffee as we work with wine, with craft beer, with mixology, so that it is seen as an attraction for tourists and is an additional incentive”

Express.

considerable growth

Gutiérrez Sánchez acknowledged that the growth of coffee shops it has been considerable in recent years, as well as in the generation of staff dedicated to making coffee drinks.

“It is surprising because there is no coffee production in Baja Californiabut there are excellent roasters and baristas that are paving the way in an important way”, commented the leader of the tourism sector.

The owner of Cotuco Tijuana added that the coffee-themed events have managed to expose interesting proposals, both in the type of products and in the baristas and associates of the union.

On the other hand, Gutiérrez Sánchez asserted that the presence of these establishments also combines with the main tourist parks in the city, which has made it possible to find a “niche” in the market.

increment

With data from National Institute of Statistic and Geography (Inegi), the number of cafeterias increased by a 36% in the last 4 years, hosting 436 business related to the sector.

He National Statistical Directory of Economic Units (Denue) indicates that the places with the most coffee shops are Zona Centro with 45 businesses, Zona Río with 40, Playas de Tijuana with 17 and “La Cacho” with 15 stores.

In terms of personnel, cafeterias and related establishments generate more than 4 thousand jobs in the city of Tijuanafrom baristas, toasters, food preparation, cashiers, among others according to the Inegi.

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