Bayer officially launches Bayer club, the new portal entirely dedicated to pharmacist, reference partner of Bayer’s Consumer Health division, to support him even more in the activities that have made him a trusted figure for his customers.
The main novelty for the subscribers to the portal is the approach of gamification, the very current way in which pharmacists can move through various levels and types of training and participate in “challenges” in various thematic areas relevant to the pharmacy.
Among the services offered, also the possibility for pharmacies to track 24/7 orders and accounting situation, as well as the ability to download ready-to-use marketing materials, to enhance physical and digital communication, in particular on social media, an increasingly useful tool for communicating with your customers.
Club Bayer is constantly updated with new content and services, to always keep up with the needs of pharmacists in constant evolution.
Innovative content
The platform is based on four pillars:
- LEARN: to improve one’s professional knowledge with a vast offer of hundreds of training courses, not only in the classical sense, but also courses useful to the profession, both from a scientific and business point of view, such as team management and sales and marketing techniques;
- PLAYS: to test yourself with the various challenges by earning points or medals;
- CHALLENGE: to participate in the sell out challenges, to increase knowledge and visibility;
- VINCI: to redeem the points earned and obtain rewards useful for the profession of pharmacist, awards and training certifications for the whole team.
Bayer has promoted this project with the aim of strengthening its role as a reference partner for pharmacists, supporting them in the activities of trusted consultants for their customers. In fact, in this particular moment of the pandemic, the pharmacist has already proved to be an increasingly central figure of assistance and health advice in the area.
“Club Bayer is a unique digital asset, which opens up a new precious channel of communication and relationship with pharmacists, in synergy with the daily work of colleagues who meet them in the area – commented Mariarosaria Colazzo, Head of Trade Marketing of Bayer’s Consumer Health division -. It is a space in which we can provide tools to grow in the profession and which will allow us to better understand the interests and needs of each of our customers, thus allowing us to stand by their side in the important process of digitization.”.