2023-05-15 01:42:39
Samsung has just presented its offer of televisions for the Spanish market in 2023, after 2022 where it led the market with almost a 38% share. To put it in perspective, practically 1 million of the 3 million televisions sold each year in Spain are OLED from Samsung.
Despite these results, the crisis has taken its toll on the television market, the premium consumer is growing, the one who spends more than 1,000 euros on TV, and the small-inch consumer of less than 500 euros is falling, although Samsung expects that after summer recover.
The highlights of this 2023 are the three premium technologies from Samsung, OLED, QLED and Micro OLED that multiply its offer, and in the words of Nacho Monge, director of the Consumer Electronics business at Samsung Electronics Iberia, the key this year is that there is more variety in more inches, a TV for each type of user and budget. The focus of the Korean company is on the range of televisions Neo QLED 8kranging from 55 to 85 inches, with the QN900C as its best representative, and the S95C in the 4k OLED range.
He QN900C 8K It stands out for its Mini LED lighting with Quantum Matrix Technology Pro technology and Infinity screen that occupies 99% of the front, 90W Dolby Atmos speakers and HDR and 8K remastering, thanks to the Neural processor with 64 neural networks. As for the S95C of the 4k OLED range, it has an Infinity and Quantum Dot screen, and a 4k Neural processor, highlighting its slim design.
He QN95C 4K with Neo Quantum HDR+, it would be the range designed for gamers with a refresh rate of 144Hz, 2 milliseconds of latency and Motion Xcelerator Turbo Pro. In addition, thanks to the agreement with Microsoft, they have Xbox Game Pass to play in the cloud.
Between YouTube and rescaling
8K televisions are the future, or so the companies that are focused on their manufacture hope. Despite the fact that 5 years have passed since its launch, it is now when its sale is beginning to take off, since, as Monge comments, in 2018 there was no 8K content and it was one of the main arguments against its purchase.
Now things begin to change. Thanks to Samsung’s agreement with YouTube, users of any Samsung 8K TV have direct access to high-resolution content. Something that is a step, but only that. The company is also committed to upscaled to 8K with artificial intelligence, which has improved a lot in recent years, and manages not only to increase the resolution of the video, but also to convert the image that is not HDR to HDR.
This also applies to sound with ‘adaptive sound pro’, which analyzes the genre being viewed and adapts to the size of the room. In addition, televisions have other lesser-known image enhancement technologies, such as Real Enhanced Pro, which analyzes each object to give it density and create a kind of 3D image.
“OLED continues to be the protagonist in televisions, with very pure blacks, much more brightness and vividness in colors,” says Monge.
Although the best display technology is still the microLED, capable of reproducing each point of light independently, is not yet within everyone’s reach, the cheapest is around 100,000 euros. From Samsung they continue to work so that production costs decrease and this technology is accessible in the future.
Samsung continues to bet so that the television is the center of the home connected with SmartThings, that is to say, that it becomes the appliance that manages the internet of things in the house, to do things like turn the lights on and off, put the washing machine or check a security camera, either from Samsung devices or from third parties.
#offer #Samsung