2023-05-17 21:40:03
Inflation has reshuffled the cards. To the point of dethroning Ricard from its place as the number one best-selling product. Over the last twelve months, it is now the pack of six 1.5 liter bottles of Cristaline, sold on average between 1.10 euro and 1.50 euro, which tops the best references in terms of turnover. business on the shelves of large retailers, according to the NielsenIQ institute. “It’s an event! Since we made our calculations, that is ten years, Ricard has always occupied the first place in the ranking in value”, points out Nicolas Léger, analytical director at NielsenIQ.
In detail, the water pack generated a turnover of 302.2 million euros against 301.1 million euros for the aniseed drink with the one-liter bottle sold on average around 20- 22 euro. In question, “a summer period last year which was very long and very hot, which favored the consumption of bottled water”, recalls the expert. All in a context where these items have suffered a sharp rise in prices (+ 10% on average).
Among beverages, it is also one of the most inflationary categories. And even if Cristaline has also increased its prices, it remains “the cheapest, the most accessible”, he continues. Many consumers have therefore fallen back on this brand. In volume, its sales exploded by 11.6%, proving that some of them are not yet ready to give up bottled water despite the ecological impact.
Nutella is still popular
Ricard’s second place in the liter does not mean, however, that the French have turned away from it. On the contrary. “In volume, it made + 8.4% on a spirits market that was nevertheless down 4%. A great performance,” says Nicolas Léger.
Because, despite the inflationary context, consumers are still looking to indulge themselves. If the top 10, all products combined, remains dominated by liquids, with coca-cola (the 1.75 liter bottle), in third position in the ranking in value, we find in sixth place, the jar of a kg of Nutella. When drinks are excluded from the ranking, this reference comes first, followed by the 375 g box of Ferrero Rocher and Caprice des Dieux cheese.
“Certainly, with inflation, consumers go out less, go to fewer restaurants, cut back on their expenses, comments the expert. But not everyone is ready to give up certain products pleasure, like Nutella. In volume, sales of the latter increased by 28.3% compared to last year.
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