Tnuva launches the Tnuva Market website.
It is a trading platform for direct sale to the consumer that will focus on fresh products.
The Tnuva Market website will offer hundreds of fresh products, including vegetables and fruits In collaboration with dozens of local farmers As well as dairy products, fresh breads, and other products.
Eyal Melis, CEO of the Tnuva Group: “This is a strategic move that is part of Tnuva’s direct sales strategy to consumers and one of the growth engines that the group has defined for the coming years.”
Tnuva, the largest food group in Israel, launches the Tnuva Market website (tnuvamarket.co.il) – A direct purchase trading platform set up in collaboration with the Shukbok website, managed by Eyal Yaakobi, who specializes in the direct sale of fresh fruits and vegetables directly from farmers. Eyal Melis, CEO of the Tnuva Group, stated, “This is a strategic move that is part of Tnuva’s direct sales strategy (D2C), and one of the growth engines that the group has defined for the coming years. Following the success of the ‘Tnuva to the House’ move during the Corona period, we identified a need among the public to receive quality and fresh products to the house. “Tnuva with its wide product basket, combined with the capabilities of Shokbok and the quality of the products directly from the farmer, will allow the consumer to enjoy a quality shopping experience.”
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The Tnuva Market website, which has just been launched, will offer a wide range of fresh vegetables and fruits, dairy products, boutique breads from “Bread in the Mill” and seedlings, including herbs, as well as fresh pastas and juices. And later it will expand to other areas in the fresh world, including eggs and meat, depending on demand.
Avivit Rotline, Tnuva Market Operations Manager and Tnuva Growth Manager Photo: Rami Zranger
Avivit Rotline, Tnuva Market Operations Manager and Tnuva Growth Manager: “All over the world, food producers are strengthening direct contact with consumers, a trend that intensified even more with the outbreak of the corona epidemic and the growth of online shopping, when Tnuva was one of the pioneers in the Israeli food industry.” Growth. The Tnuva Market model was built after recognizing the willingness of the general public to split shopping and purchase products from different categories in several places, and to separate buying vegetables and fruits for example from other shopping. A wide range of products that will be adapted to demand and support Israeli farmers. “
“Freshness and quality at the highest level; over 600 communities around the country”
Avivit Rotline adds: “In Tnuva Market’s logistics system, a lot of resources have been invested in order to offer the highest standard in the industry in all aspects. First, the quality and freshness of the products, with the fruits and vegetables coming directly from the farmers, the dairy products from Tnuva dairies For customers through an array of refrigerated trucks directly from Tnuva Market to the customer’s home, as well as through packages that include insulated materials. “
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The Tnuva Market website offers a wide spread and reaches more than 670 localities between Sde Boker in the south and the Krayot in the north. The number of settlements will be expanded according to demand. Currently, the service can be ordered from one day to the next in the area of the ordering center until 19:00, and in other areas the deliveries will arrive a number of times a week and according to demand.
Buying at Tnuva Market is easy and simple. Upon completion of the order, a detailed invoice will be sent to the customer’s email, with the charge being made only after receiving the shipment. Tnuva Market provides consumers with an on-site customer service system as well as a call center, which operates between 08: 00-19: 00 and is available until 23:00 for customer inquiries and inquiries.
On the occasion of the launch, customers over NIS 100 will receive free shipping, after which the shipping cost will be NIS 35 for customers up to NIS 100, NIS 25 for customers between NIS 101-400 and free for customers over NIS 400.