2023-06-13 20:00:25
- Exceeding patient expectations is one of the principles for building long-term relationships.
- Scent marketing is used by large chains like Liverpool and Starbucks to attract people through scents.
- It is also a useful strategy to reduce stress and anxiety levels.
To undertake, it is necessary to be willing to face various risks, but it is also an opportunity to innovate. Especially within the field of health there is strong internal competition that forces you to offer something different from others. To highlight you can start with something basic but that few know and it is the olfactory marketing.
Among the benefits of this strategy involves being able to influence patient decisions. It is also a simple way to create a friendly internal work environment. If all collaborators feel comfortable, their performance will always be higher.
For its part, a constant within any medical office is the arrival of patients at all times. Each one feels bad and that is why they request the help of a health professional. Beyond your knowledge about diseases you should always offer a comprehensive service that exceeds the expectations of others.
What is scent marketing?
In its simplest definition the Scent marketing is about improving the experience of your patients and creating an emotional bond through scents. It seems like a minimal aspect but it actually generates good results and more and more companies are turning to this technique. In fact, many of the large chains already use this tool.
About this topic the dentist and nurse @yeckrider posted a video based on his own experience. She also shares some tips based on her dental office and how she improves the patient experience from the moment they arrive in the waiting room.
When cleaning the floor, it is recommended to use special aromas such as grape and strawberry. In fact, they are the same ones that use stores like Liverpool y Starbucks. The result is a feeling of relaxation and tranquility in people.
Also recommends placing air fresheners in the waiting room and bathroom to make the experience of patients and their companions more pleasant. Especially when it comes to a dental office, people arrive nervous and afraid. To reduce your stress and anxiety olfactory marketing It’s a great help.
@yeckrider Marketing is not dentistry #AprendeAndTikTok #tudentistaentiktok #dentist #marketing @Perfumeric
Finally, the dentist adds that he can’t smell like the rest of the office. For the same use a fragrance that contrasts with the scent of your work space. In this way it also acquires personality and achieves a distinctive stamp.
Constant disinfection of surfaces
In addition to everything mentioned, there are also other cleaning tips that you should never forget. The main one is the constant use of disinfectant on surfaces and it is not only about offering protection to patients but also to you and your team of collaborators.
In the end, remember that the smell inside a doctor’s office can generate great changes in patients. Not only from a feeling of relaxation but it is also a personal signature for any workspace.
For its part, there is a very important point that you should keep in mind. There are many reasons why a patient goes for a first consultation with a doctor but there is only one reason to return. If he feels comfortable and receives more than he expects, it is the beginning of a long relationship and that is why it is worth paying attention to all the details.
Also read:
Digital medical marketing: Keys to retain patients
Health marketing, how to improve your medical reputation on the internet?
The most prepared Doctor in Mexico: He has studies in Marketing, Law and Engineering
#Dentist #shares #secret #Starbucks