Inflation doesn’t keep Italians away from the restaurant

by time news

2023-06-14 08:38:30

Time.news – There is no crisis that holds. Although the restaurants have adjusted the final prices upwards, the Italians do not stop frequenting them. They are not limited, on the contrary “consumption in catering has marked a growth of 17.9%”, writes the Red shrimp quoting the Catering Observatory of Confimprese-Jakala for the period between January and April.

Yet the adjustments to the final bill are sensitive: 82%, above all due to the increase in overall costs which mainly include the electricity and gas bills which in April alone recorded a +16.7% compared to the previous year, while raw materials grew by 12.1%.

A sense of revenge after the Covid years

The gourmet monthly attributes the good performance of the restaurant business, especially in the evening for dinner, to a “revenge effect” given by “a sense of revenge after the years of Covid which pushes people to eat away from home, making up for lost opportunities, doing all those experiences that have been prohibited – on and off – for almost two years”. Then there is also the fact that “the offer is constantly growing, increasingly multifaceted and specialized, from single-theme venues to vegan restaurants, from foreign cuisines to street food”.

In the alternative, it is also not missing the tourist effecti, whose flow – Istat data in hand – is in an “increase of 45.5% in total attendance” only in the months of January and February, generally not particularly lively for the sector, and with a particularity: a +70, 5% only the presence of foreign tourists does.

The Gambero then observes much of the merit of this increase in overall tourist flows must be attributed “also of new openings of large international chains” like Pret A Manger, which recently opened its first Italian store at Milan Malpensa airport. Or EL&N – “acronym of eat, live and nourish – one of the most ‘instagrammed’ coffee chains in the world thanks to its total pink design”, which has always chosen Milan as the location for its landing in Italy. Or the arrival of Starbucks in the center of Rome.

Factors which, all together, push Italians more and more to leave the house in the evening to sit around a table for dinner. Despite the weather season no. one of the most favorable. In short, there is a desire for freedom.

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