VIP treatment, big checks and nuclear… How France is courting foreign industrialists

by time news

2023-06-16 16:27:15

Emmanuel Macron with Elon Musk, May 15 at the Élysée. MICHEL EULER / AFP

INVESTIGATION – To attract investment in France, Emmanuel Macron does not hesitate to roll out the red carpet, as with Elon Musk. But the competition is tough.

Elon Musk has finally yielded to the magic of the Palace of Versailles. Every year, since the creation of the event “Choose Francein 2017, he was invited. In 2023, for the first time, he accepted the invitation. Red carpet for the boss of Space X and Tesla. On the same day of May 15, he was received at the Élysée by Emmanuel Macron for an hour, took part in the lunch of business owners concocted by Guy Savoy with the head of the Élysée Fabrice Desvignes, and maintained for a working meeting with the Minister of the Economy Bruno Le Maire. “We French people perhaps find this a bit bling-bling. But Versailles is a real argument for bringing in foreign leaders,” smiled a French source.

Only a month later, Musk is back in Paris. On the Vivatech stage this Friday afternoon but also, once again, at the Élysée for a new meeting at the end of the morning with the President of the Republic, whom he will have seen more in a year than many bosses French. At the top of the State, we assume this “VIP treatment“for the boss of Tesla as for the leaders of…

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