Buff Technologies (Buff.game), Which developed and operates a customer club platform for gamers around the world and was issued this year on the Tel Aviv Stock Exchange, continues to accelerate its activities and expand its revenue channels. The company today reports the launch of a credit card for gamers under the brand BUFFPAY As part of a collaboration with Visa.
Last weekend, the company officially launched the credit card in the US for the company’s customers only as part of a dedicated marketing campaign for Christmas. Also, first customers have already joined the BUFFPAY service. The BUFFPAY card, like the credit cards of airlines and retail chains, functions as a card Credit (debit) for all intents and purposes and it allows members of the Buff Club to make purchases in stores that allow payment by Visa cards as well as withdraw funds from ATMs.
Users of the BAP platform who will use the card will be able to enjoy the accumulation of points (Buff Points) Which they will be able to convert in the company’s Market Place into products relevant to gamers such as a gaming computer, unique hardware, new games and more. In addition, companies such as Shufersal, Rami Levy, Fly Card and more will support the service.
Eli de Bar, CEO of Bap Technologies said: “The launch of the credit card is a significant step in expanding the company’s operations and in our view will be a strong growth engine for the coming years. The credit card will serve as an important means of recruiting more users to Buff’s platform. “We have significant potential. We see the gaming community as a very strong purchasing power and intend to continue to expand our activities and give our customers as much added value as possible.”
The credit card will support deepening the relationship with the company’s customers, will serve as a marketing means to recruit additional users and will also be an additional revenue channel for the company that will be entitled to various fees depending on the customer’s use of the card. The company updates that in the next step, the company intends to launch a digital wallet for its customer club members, as a complementary product to the BUFFPAY card.
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