2023-06-21 19:00:38
From restaurants and opticians to hospitals and technology stores, these are some of the businesses that have turned to micro-influencers to increase their sales.
The social networks where they have the greatest reach are TikTok and Instagram because they allow you to create short videos with experiences.
Almost 70 percent of brands launch campaigns with the aim of promoting physical stores.
The natural concern for any healthcare professional opening their own medical practice is to grow it. There are many ways to make it a reality and they are all based on attracting patients. One strategy that more and more doctors are using is to hire microinfluencersBut what is it and is it really a good idea?
This initiative has become one of the preferred means of promotion on social networks for physical stores of products and services, as well as for other businesses. In this way, the benefits of the brands are recorded.
What does it consist of?
In that sense, the microinfluencers They are people who have some power in social networks but are below the top digital leaders. They have thousands of followers but without reaching millions. For this reason, they are quite accessible for medical offices that have modest budgets.
During six months of operation in Mexico, FuelYourBrands detected that 67.8 percent of the advertising campaigns microinfluencers launched through this platform were aimed at promoting a business or physical store.
Any 100 percent physical, online, or mixed business can take advantage of this type of marketing strategy. marketing digital. Among those that have deployed them with the greatest success and frequency in the country are restaurants, opticians, technology stores, sports and leisure centers, followed by hotels, event companies, toy stores and furniture stores.
Hospitals, fashion stores, beauty salons, supermarkets, veterinary clinics and pet stores are other businesses that can use this type of campaign. The key is to show an experience, at home or on site, in the closest and most honest way possible, as this increases the credibility of the communication.
The procedure consists of the microinfluencer go to the space defined by the brand to test the product or service, or experience the promoted event, and thus show the experience to their followers on social networks.
The best ways to attract new patients
The optimal format to show experiences in Instagram It is, without a doubt, the reel or the videos that allow the most real stories to be told and can be enriched in editing with filters, effects and music, thanks to various creative tools.
This is not only because it is in video format, but also because of its ability to go viral, its dynamism and the great reach it achieves by being able to share it in stories. In addition, the reel generates high levels of interaction because its referent is TikTok.
In that framework, the effectiveness of a positive recommendation and visual proof of a good experience should be underlined, in addition to the importance of location targeting facilitated by platform automation, he commented. Jessica MayorCEO and co-founder of FuelYourBrands.
The sectors to which the companies that have physical headquarters that have already carried out successful strategies with microinfluencers They are: hotel, events, toys, decoration and home, and sports/fitness, which encompassed 45 percent of the brands that have launched campaigns to bring customers to businesses, events, or stores on the street.
However, the restaurant/leisure, optical and technology sectors stand out above all of them, since only these three represented 55 percent of the campaigns activated through the platform with this objective.
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