Ray-Ban on all fronts to maintain its rank as the world’s leading optical brand

2023-06-21 20:16:25

The Ray-Ban brand, which sells 40 million pairs of glasses each year, has launched the first concave lenses, making it possible to widen the field of vision while further protecting the eyes from peripheral rays. EssilorLuxottica

EssilorLuxottica’s star label must resist the rise of both accessible brands and luxury labels.

Ray-Ban makes its revolution. EssilorLuxottica’s flagship brand, which sells 40 million pairs of glasses each year (two-thirds sunglasses, one-third prescription), is launching the first concave lenses on the market. Gone is the spherical shape, the most conventional.

This new shape of lenses, deployed with great fanfare, widens the field of vision while further protecting the eyes from peripheral rays. The brand’s best-sellers (Wayfarer, Aviator, Clubmaster, Round) have thus been declined in a Reverse version. “With this new collection, we have pushed the limits of what is possible in the eyewear sector, says Federico Buffa, Director of Frames R&D, Style & Licensing at EssilorLuxottica. Thanks to Essilor’s progressive lens technology, we were able to reverse the curve of the lenses without creating vision distortion.»

To renew

Reverse is the result of the collaboration between the R&D teams of the French Essilor and…

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