Mizrahi Tefahot Bank is launching a new mortgage campaign starring the bank’s presenter Dvir Bendek. In the campaign, the bank offers young couples a mortgage expert from Tefahot who will explain, make accessible, build a custom track and go hand in hand with them throughout the process, believing that taking a mortgage requires a combination of an expert in the face of a general trend of moving to full digital service.
The campaign emphasizes the difficulty of couples in Israel when buying an apartment to choose a mortgage correctly in the face of problematic and cumbersome service from banks that do not provide an answer, do not give advice and drown the buyers of apartments in unclear terms. Bank Mizrahi Tefahot offers couples the mortgage experts of Tefahot who will be there for them at critical moments and all the way.
The campaign shows five couples presenting the confusion and lack of orientation in the mortgage process. Dvir notices a couple who seem lost from the process and tells them simply: “At the most important junction in life, first of all, turn to Tefahot’s experts.” The campaign is accompanied by the melody of the famous song “It Happens” by Arik Lavie.
According to Teri Yashkil, VP of Marketing at Mizrahi Tefahot Bank: “Many times young couples get lost in the process of taking out a mortgage which is one of the significant decisions a young couple makes in their life. “Mizrahi Tefahot Bank aims to streamline and make the process accessible for young couples and to have an expert attached to them who will stand by them from the initial deliberation stage and throughout the entire mortgage period.”
The campaign is produced by Reuben Frieden GPA Went up yesterday on TV, radio and digital.
credits:
Advertising agency – Reuveni Frieden GPA
Co-CEO Ziv Koren
Deputy CEO – Shiri Hayser
Chief Creative Officer – Danny Jakubowicz
Strategy Manager – Tal Chen
VP of Creative – Meital Shakedi
Art Director – Eyal Lebanon
Production Manager – Yvonne Krugliak
Supervisor – Ron Spont
Budgeter – Daria Shichtman
Production company – Ravel
May – Western Spring
Photographer – Avi Karfik
Editor – Dadan Uziel
Post-Playground House
Sound- Playground
Jingle – Tomer Biran