2023-06-27 10:57:22
This Friday we celebrate the World Social Media Daywhich have more than 4.7 billion users, almost 60% of the world population according to the Digital Report 2023 of Hootsuitethe leading platform for managing social networks.
Its history is full of crucial moments such as the launch of Facebook, which would revolutionize the world, the creation of YouTube or the launch of Instagram Stories. To celebrate this day and give these platforms the importance they deserve, which are already part of our daily lives, Hootsuite wanted to highlight the 5 most important moments in the history of social networks:
The birth of the first social network
One of the first social networks was SixDegrees.com, created in the mid-90s, since you could create a profile, contact lists and send messages within the platform. In any case, it is not certain that it was the original because the first social networks began to emerge in the late 90s and early 2000s, and the technology was already in its infancy in the 70s.
Facebook and the wave of new social networks
In 2003, Mark Zuckerberg launched Facemash, followed by Facebook in 2004, which registered one million users that same year.
Around the same time, there was a wave of new social networks: LinkedIn, aimed at the business community, photo-sharing sites like Photobucket and Flickr, the birth of WordPress, everywhere today, the emergence of YouTube for video sharing. , and Reddit, the news and gossip factory.
The arrival of Twitter, Pinterest and Instagram
In 2006 Twitter appeared with the first tweets that were last-minute updates such as “Cleaning my house” or “I’m hungry” and in 2007 the hashtag arrived to differentiate Twitter from its competitors, Facebook and Tumblr, a symbol that has helped political organizers and ordinary citizens to mobilize, promote and raise awareness.
We arrived at 2010 with the launch of Pinterest and Instagram, which is currently the application most downloaded worldwidewhile a year later Twitch appeared.
2014, the year of the selfie
Twitter proclaimed 2014 as the “selfie year» after Ellen DeGeneres’ Oscar photo and a year later live streaming began with Meerkat, the first app to start the live streaming craze.
New features and launches of Instagram
In 2016 it is launched Instagram Stories and a year later, Douyin, a ByteDance application, was launched outside of China under the name TikTok.
In the last 5 years, Instagram has released a new app, IGTV (2018), and a new video feature, Reels (2019), merging in 2021 as Instagram Video.
Thus, social networks have constantly evolved to adapt to the needs of their users, offering more and more features and services that seek to encourage interaction and engagement, including artificial intelligence.
Thanks to it, it is possible to boost the advances offered by social networks, either by facilitating the creation of content for social marketing or by providing a more fluid customer service through social networks.
“Especially since the pandemic, AI has become a key tool to improve the user experience on social networks, as happened with one of the success stories of Hootsuite and Decathlon UK” says Romina González Galetto, Regional Director of Iberia and France at Hootsuite. “In order to expand and automate digital customer service capabilities, the company turned to Heydaygoing so far as to create together an AI conversational assistant integrated into Messenger to offer customers an always-available channel to get quick answers to simple queries”Add.
In this way, it can be ensured that the future of social networks will depend on Artificial Intelligence, since it allows the simplification of content creation, as well as offering more relevant and personalized content, adapted to each user based on their interests. and behaviors on the platform.
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