Du Pareil Au Même placed in receivership, Sergeant Major in safeguard proceedings

2023-06-28 17:56:55
By Le Figaro with AFP

Posted 32 minutes ago, Updated 3 minutes ago

The group employs 2,500 people in France. Of the Same of the Same

The Générale pour l’Enfant group specifies that it has been “impacted” by “social crises, the Covid-19 pandemic, the energy crisis and inflation”.

The marks of clothes for children Du Pareil Au Même and Sergent Major were respectively placed in receivership and in safeguard proceedings on Wednesday, AFP learned from the group Générale pour l’Enfant (GPE) which owns these two brands as well as Natalys, which does not -it the object of no procedure. The group, which employs 2,500 people, said it was “impacted» par «social crises, the Covid-19 pandemic, the energy crisis and inflationin a statement.

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GPE suffered a decline of 100 million euros in its turnover during the Covid period “due to store closures during the pandemic“, told AFP a source familiar with the matter, according to which the turnover reached 275 million euros in 2022. “The explosion of costselectricity, rents and raw materials are also at fault, according to the release. “The restructuring plan provides for the closure or sale of around fifty Sergent Major stores and around a hundred at Du Pareil Au Même“, according to the same source.

The Holding Générale pour l’Enfant (GPE) is not concerned by any procedure or Natalys “nowadays“, the brand with 10 million euros in turnover being “much smaller“than the other two and not knowing”such heavy issues“, she completed. The group announced that it was restructuring and developing its digital strategy, with the objective of achieving 25% of its sales online, “by 2027“. He has, to do this, invested 5 million euros, he quantified. He also envisions ainternational expansion into new markets (Middle East) and development of the affiliate network in France and Europe (Greece)».

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The GPE group was founded by Paul Zemmour in 1987, the year the first Sergent Major store opened. It then acquired Natalys in 2006 and Du Pareil Au Même in 2016. It has 850 stores in France, Belgium, Spain, Portugal, Italy, Germany, Luxembourg, Slovakia and Switzerland.