2023-06-30 02:49:08
Bilbao
Updated Friday, June 30, 2023 – 02:49
Hotels almost 100%. An industry, that of the bicycle in the Basque Country, which moves 450 million a year. And the brutal television exposure of the three stages provoke a great economic return
Jonas Vingegaard (center), Nathan Van Hooydonck (left) and Wout Van Aert during a training break near Bilbao, Thursday, June 29, 2023Thibault CamusAPPas Vasco “Urkullu has the street on fire,” warns Iturgaiz in the week of the Tour and with more mobilizations of thousands of ertzainas Basque Country Urkullu will use the start of the 2023 Tour to advertise Euskadi as a “country” after paying 12 million euros
On June 25, 1998, an ETA commando concealed the bomb with which he carried out the death sentence months earlier on a bicycle. Manuel Zamarreo. It was, as his daughter remembered just a few days ago, the end of systematic harassment against a good man who decided to become a PP councilor in Rentera (Guipzcoa). 25 years later, with ETA defeated, the bicycle has become one of the symbols of political and social normalization in the Basque Country and a driving force behind the Basque economy. The Basque institutions estimate that the ‘Great Dpart’ generate up to 120 million revenueto relaunch the powerful bicycle industry that already moves 450 million a year but, in addition, to cause thousands of fans to travel to the Basque Country to explore the landscapes through which the professional peloton will ride from tomorrow.
The Basque Government, together with the Vizcaya Provincial Council and the Bilbao City Council, signed the first institutional agreement that, starting in 2018, allowed behind-the-scenes negotiations with the Amaury Sport Organization, the French business group that controls the Tour de France. contacts to multiple gangs and that evolved the initial idea that Bilbao was the destination of a stage of the 2022 Tour to turn the Basque Country into the ‘Great Start’ of 2023 with almost three stages on its roads (on Monday it starts from Amorebieta and ends in Baiona).
7.2 million to bring the Tour to Euskadi
The pact reached under the leadership of the President Urkullu facilitates that between seven institutions (Basque Government, the three provincial councils and the city councils of the capitals) contribute 12 million euros plus the expenses -still unquantified- of parallel activities. The Basque institutions have officially allocated 7.2 million euros as a canon paid to ASO for bringing the Tour to Euskadi. The remaining almost 5 million have been managed by the public company Bilbao Ekintza and coordinated by Mikel Cruzzeaga, appointed by the Basque Government and who has maintained a discreet public profile. On the eve of cyclists starting to cover the more than 500 kilometers of northern Spain, the actual expenses may increase by 2 3 million of euros without it being clear how the police force of thousands of regional and local agents has been estimated or the transfer of spaces such as the Bilbao Exhibition Center (BEC) used by the Tour as its large logistics space in Barakaldo.
The Basque institutions have contracted for 35,500 euros a study from the company Ikertalde on the economic return, including that of image, which will mean the ‘Great Dpart’. The first estimate made by the director soup is close to 120 million euros. Experts consulted by EL MUNDO estimate that for every euro invested, 9 can be recovered euros, so with about 15 million euros of real spending, the return will be about 135 million euros.
full hotel occupancy
The immediate effect on the Basque economy has been visualized in the lFilled with practically the most important hotels in Bilbao, Vitoria and San Sebastián. The occupancy during this week is almost 100% in the hotels that have members of the organization and sports teams, confirmed yesterday the director of the Jardines de Uleta Suites hotel and vice president of Lava Hospitality, Elena Martin. But the ‘great effect’, which the sector takes for granted, will arrive in the coming months. We know that thousands of fans, after watching the race on TV, will come to do these tours, says Martn.
A recent report made with data from the Strava platform shows the pull of Euskadi for the European cyclist. The amateur cyclists who pedal in the Basque Country come from France (32%), the United Kingdom (17%), the Netherlands (10%), Belgium (6%), the USA (5%), Germany (4%), Portugal (3%), %), Italy (3%) and Switzerland (2%). Euskadi, with its Minister of Tourism Javier Hurtado In the lead, it has developed an ambitious cycle tourism strategy.
A project embedded in the strength of the industry in the sector. The bicycle, with brands such as Orbea and BH, generates 450 million euros of turnover, of which 387 million euros are exported. According to Eustat, there are 6 bicycle manufacturing plants and each Basque spends 15.6 million a year on this ‘passion’.
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