2023-06-30 07:32:23
“Sport UnlimitedTech to Perf”. Frédéric Michalak articulates slowly and, with a smile, accentuates the last syllable. “It catches on, doesn’t it? I like it, we remember it, “slips the former opener of the XV of France, president and co-founder of the company which is organizing its show for the first time in Paris, within the Emile Anthoine complex, at the foot of from the Eiffel Tower, until Saturday evening. Around the stands, sports and technology professionals meet, discuss and make contacts.
“We operate like an event agency, adds Frédéric Michalak. We create the conditions for people to meet. What we want is to make this show attractive to the general public. Sport is for everyone, it’s life, and we can find out what it will be like tomorrow. »
The idea germinated in the mind of the record holder for points scored in the blue jersey (436) during his 77 selections, four years ago, with his associates. “I am from a generation that grew up with new technologies, underlines the new attacking coach of Racing 92 from the top of his forty years. In rugby, I saw the arrival of GPS, data, all the developments in the mental field or in recovery. Today, we are witnessing the appearance of connected mouthguards which will make it possible to improve practice, to better understand the impact of a concussion on a player. We wanted to combine research, innovation and sport. »
The first show was held in Lyon in 2019. It now travels all over France and depending on the location, focuses on performance, health, technologies or the environment, always in connection with sport. . “Everything is linked, assures Frédéric Michalak. When we try to envisage the future of sport, we necessarily focus on the environmental and societal aspects because sport evolves with society. What I like is to bring together people from different backgrounds and to see them interact and perhaps, later, work together. »
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