2023-06-30 15:14:35
Atlético de Madrid backs down after years of fan fights under the motto “The shield is not touched”. After carrying out two votes, the board of directors has communicated that from the 2024/2025 season they will recover their classic shield after several years with a new banner that had been implemented without consulting the fans. 77,690 Atlético de Madrid members, out of a total of 138,881, which represents 56% of the census, have participated in the binding vote that the club launched last Wednesday, as announced by the club in a statement.
“The rojiblanca family has set an example of passion and love for Atleti, participating massively and without any type of incidence in such an important matter. This fact confirms once again the enormous commitment of our members to their team and to the existence of different sensitivities that we must respect because they all work towards a common good: Atlético de Madrid.
In the vote you could choose between the current shield and the previous shield to decide which of the two should represent the club. A notary duly recorded both the process carried out and its result, which was also seen first-hand by several members of the Social Commission present. 68,894 members, 88.68% of those who have participated and which represents 49.61% of the census, opted for the previous shield while 8,796 members, 11.32% of those who participated and which represents 6.33 % of the census, they did it for the current one.
In response to this majority manifestation of our members, as of July 1, 2024 the previous shield will once again be the official one of our club. This is a complex, massive and costly process, but one that has the commitment of the Board of Directors.
The club will take the necessary steps so that the agreed crest can be displayed from July 1, 2024 on physical supports (stadium, Academy venues, signage), virtual environments, social networks, applications and website, licensees (millions of products of more than 4,000 references) and on third-party media (televisions around the world, competitions, video games), as well as with our technical sponsor, Nike, so that the shield can appear on the kits for the 2024-25 season, through despite the fact that they are already in the manufacturing process. The design of the first kit, the rojiblanca, was already approved by the Social Commission in one of its first meetings.
Our current shield will become part of the family of shields and emblems that have accompanied us throughout our history. A story that began with the one from 1903, inherited from Athletic Club Bilbao, and to which we are paying tribute on its 120th anniversary with a blue and white second kit that we released on April 26 against Real Mallorca. A story in which the winged shield of Atlético Aviación also occupies a prominent place, with which we won the first two leagues (1939-40 and 1940-41) and the current one, with which the last three titles have been won, (The Europa League against Olympique de Marseille in Lyon, the European Super Cup in Tallinn against Real Madrid and the mythical League won on that unforgettable afternoon in Valladolid). The philosophy of Atlético de Madrid is to embrace and remember its history, which begins a new stage with the return to the previous shield”.
a war of years
The decision has spread like wildfire on social networks where the rojiblancos fans have turned the hashtag “We have won” into a trend.
The partners have not been alone in the fight to recover the symbol they understand to be true. There have been many players and ex-players of the club who have shown their support for the return of the shield they defended. Among them, some as important as the captain, Koke, and the coach, Diego Pablo Simeone, who posted a photo on the net of him celebrating a goal with the old shield.
The controversial modification of the shield occurred in 2017 coinciding with his arrival at the Wanda. Club Atlético de Madrid wanted to give its greatest emblem a modern twist: more rounded in its profiles and with only three colours, red, white and blue.
The new design became effective in the 2017-18 season, and subtracted colors from the shield, which lost the yellow on the edges, the black of the bear and the green of the strawberry tree, the symbol of Madrid that appears in the emblem of the rojiblanco club .
This decision caused quite a stir among Atlético de Madrid fans who, to this day, were still committed to their campaign using the hashtag #ElEscudoNoSeToca on social networks. In fact, the repercussion was such that it became a Trending Topic on several occasions with continuous references to one of the great legends of the club such as Luis Aragonés.
In 2021, as a nod to the fans, the club decided to recover its old shield on the third kit and in recent seasons they have published a special collection with its old shield. Today, finally, the shield that represents the majority of athletics is back.
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