2023-07-02 07:01:02
Far are the predictions that the crypto world would make sports gold. After the initial boom that did bring a lot of money to those who moved fast, like the NBA, the NFT market -works of art or digital collectibles, to simplify a lot- has stabilized. From here, one of the keys for clubs, competitions and brands is how to make a correct approach to get the most out of it. And there I think Barça is getting it right.
The digital work inspired by Johan Cruyff sold for $500,000 a year ago and the one in Alexia Putellas just placed for over $300,000 just this month. We do not know what the net margin will be for the club, once the remuneration for the artists and the cost of the associated physical experiences have been deducted, but it is a source of income that did not exist before and that the management has already made recurring.
Because the idea is that at least one NFT of this type is launched every year, maintaining the exclusivity of each of the works to move it away from the digital chrome concept. For margin there are already the tokens developed with Socios, which in three years has left 20 million clean for Barça, much more than the profits generated by BLM.
¿Wembley, ‘made in Spain’?
The Royal Spanish Football Federation (Rfef) announced this week a highly media plan, but whose economic sense generates more than one and two doubts among professionals in the sports industry. A Spanish Wembley or, what is the same, a national stadium for between 30,000 and 40,000 people.
The price? It is not yet known, but we have the reference of the 83 million euros that RCD Espanyol invested in its current home for a venue of similar dimensions. Is that investment recoverable? No, if we look precisely at the evolution of the company that operates the mythical English stadium reopened in 2007.
The Wembley management company accumulates losses of more than 200 million euros, and even before the pandemic it lost an average of more than 6 million euros per year. And that the venue bills more than 100 million a year and that, due to its size (90,000 spectators) and location (London is one of the great global entertainment capitals) it is the venue for multiple mass concerts and hosts all the matches of the England team, the Emirates FA Cup finals, the Carabao Cup and the playoffs for promotion to the Championship.
This is what is expected of a leisure and entertainment venue: constant and non-punctual activity, something that is not glimpsed with the idea raised by Luis Rubiales. The capacity would prevent it from even being able to host the final of the Copa del Rey, the Spanish Super Cup is signed for Saudi Arabia until 2029 and it has slipped that the vocation is for the National Team to continue touring Spain, because that is still a business that the RFEF has been able to exploit well in recent years.
Thinking of the 2030 World Cup, the existing stadium park is more than enough. In terms of events, it seems complicated that it could be a space capable of competing for location, services and capacity with the Santiago Bernabéu, the Cívitas Metropolitan or the Wizink Center.
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The final decision will not be trivial, since the investment in the construction and maintenance of the same are still resources that could go to other aspects, such as the promotion of the competitions organized by the Federation or aid for the professionalization of the clubs.
Another issue is that instead of the national stadium, the focus should be placed on a new sports city, larger than the current one if today the existing fields are insufficient, in which greater federative activity and lower category competitions are concentrated. But that doesn’t require a Spanish Wembley.
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