2023-07-02 18:29:23
If you have decided to use LinkedIn as the perfect social network to expand your brand and show your work as a health professional, then we are going to offer you some key tips to create a successful profile, since it is not enough to create it but you have to to try to stand out from the rest of the candidates. The first thing you should do is choose the headline, opting for one that addresses the people for whom you write and make clear the topics you write about.
1.- Choose a good profile picture on LinkedIn
As in any social network, the image will be the first impression that visitors will have of you. You should know that profiles with photos are 14 times more likely to be visited than those without. Photography generates emotions and positively predisposes to contact (or not) with some people. It is an interesting exercise to realize the value of the image.
2.- Customize your LinkedIn URL
If you want to have a professional and careful profile, it is advisable to customize the LinkedIn URL following this format. In addition to being more aesthetic, it makes it easier for them to find you.
3.- Extract or simple summary
You should not just indicate that you are a health professional and the specialty to which you dedicate yourself. This, despite being correct, can be improved since it does not differentiate you from other professionals and also provides little information to build trust. The first thing you should do is explain who you are as a professional, what you do, what you specialize in, and the impact you achieve within your profession.
4.- List your skills on LinkedIn
This is a specific section of LinkedIn and it can contain medical aspects and also other important ones outside of medicine. This will allow people who come to your profile to know you better.
5.- Recommend to other friends
On LinkedIn it’s all about sharing. Ideally, you seek out your connections and give them a recommendation. Go to their profile page and click on the dropdown menu to the right next to their profile picture. LinkedIn will ask you to specify the type of project or situation that unites you. When you do this, once someone sees your profile it will start to build trust.
And you, how did you create your profile on LinkedIn? Do you have success with him as a health professional?
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