2023-07-03 17:39:09
Apple wants to turn its future line of virtual and (above all) augmented reality glasses into one of the company’s major lines of business. However, the road to achieve it will be difficult. The company recently announced its first headset, which will hit stores early next year. However, availability will not be particularly high.
As reported ‘Financial Times‘, the Californian company has been forced to reduce the manufacture of glasses due to the complexity of the design and problems in production. If at first Apple expected to put a million glasses in stores throughout 2024, now the figure would have been reduced to 400,000 units.
The company would also have seen the need to delay its plans to launch a cheaper alternative to the Vision Pro, which will be priced at $3,500 in the United States. In the rest of the world, surely, the cost will be higher.
Specifically, the main problem for the manufacture of the device is found in the creation of the micro-OLED screens for the device, crucial for it to live up to what Apple promised during the presentation on June 5. The visor mounts three, and they are the most expensive component that the glasses have.
If, in the end, Apple barely puts half a million units of its glasses on the shelves, it is likely that even getting them in their first year of life will become difficult, according to the market analysis group Canalys.
According to experts in this technology consulted by ABC, the Vision Pro They have all the ballots to begin to popularize, now yes, the mixed reality viewers. However, most recognize that, most likely, it will take a few years for them to finish becoming a mass phenomenon, just like what happened with the first iPhone. The presence of a cheaper version in stores will surely help a lot to make this happen.
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