2023-07-03 20:00:51
A doctor specializing in Rehabilitation and Physical Medicine created his own model of tennis.
In addition to being comfortable, they are also useful for boosting your own personal brand.
In the past, the Nike Air Zoom Pulse model became the first in the world created especially for doctors and nurses.
Life inside any hospital or clinic is not easy and to make the days more comfortable a Mexican doctor had the initiative to create his own tennis model. In this way, not only do your feet feel more comfortable, but it is also the basis for building your own professional identity.
In this sense, if something distinguishes the field of Medicine, it is the high level of competition. In order to stand out from the rest, it is necessary to develop the personal branding. Before defining this concept, it is necessary to take into account the name of a brand and the feeling or emotion caused by remembering it.
All of the above happens to a person and that image is a personal brand. names like Michael Jordan, Steve Jobs o Elon Musk They are clear examples of individuals who managed their image to the point of turning their name into a marketing reference.
In the end, if you manage to build a personal identity it is easier to attract new patients. Therefore, it is a fundamental step to grow in the health field. Even things that seem smallest make big differences.
Doctor creates his own tennis model
That said, now is the time to talk about the Dr. Jorge Alejandro Becerril Mongewho is a specialist in Rehabilitation and Physical Medicine. As part of his work he has built the movement called Enemies of Pain. He even has a logo and constantly posts recommendations on social media to avoid this feeling.
As part of his job now he decided to take his idea to another level. The doctor created his own tennis model and through a video showed the final result. They are white and have his personal brand along with a stethoscope in a green hue. They are also personalized because they were created to suit him.
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With this in mind, the doctor adds that he plans to use them on a daily basis in his office. Not only for the fact of creating a personal brand but for the simple fact that they are quite comfortable.
Nike creates the first sneakers for doctors
His idea is reminiscent of large companies that have shown interest in health workers. The most notable case is Nike because it focused on creating the world’s first sneakers designed especially for doctors and nurses. For its creation, he worked together with the workers of the OHSU Doernbecher Children’s Hospital, located in Portland. For months he analyzed the routines of each one and the parts of the feet that are the most affected to offer a solution.
What are their characteristics?
The end result is the model Nike Air Zoom Pulse. Within its characteristics it has two fundamental elements. Each shoe is too light to not generate additional weight. At the same time, the footwear is strong and durable to withstand prolonged use within hospitals.
These garments were also designed from a hygienic point of view, especially for the personnel who work in operating rooms. The sneakers are made of a lint-free material and are fairly easy to clean. They also do not have shoelaces because it is one of the parts that accumulate more viruses and bacteria.
Finally, the design of these sneakers also makes them quite attractive. There is a special one that has images that all doctors can identify with like stethoscopes and healing materials. But there is also a completely white one that was created for hospitals that do not allow their workers to wear garments with other colors.
Also read:
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Nike creates special sneakers for doctors and nurses: Here you can buy them with home delivery
Personal medical branding, how to build a distinctive brand?
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