2023-07-04 05:34:40
Referential image. The music platform seeks to compete with YouTube and TikTok. Photo: Freepik
Spotify plans the incorporation of music videos in an attempt to join the content consumption trend of younger users, in direct competition with YouTube y TikTok.
The company responsible for the platform music y podcast in ‘streaming’ has started talks with its partners to incorporate a new productmusic videos or video clips.
This content would be part of the platform’s efforts to make videos a central part of its application, according to Bloomberg, citing sources familiar with these plans.
Specifically, it would be about adding the music videos of full durationsince it currently supports short formats, such as a gif It plays in a loop or clips up to 30 seconds.
With the videos, Spotify would seek a niche in a market in which platforms such as YouTube and Tiktok stand out, whose young audience demands this type of format for content consumption.
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