2023-07-05 18:46:03
A successful communication move. The advertisement, “The crazy actions of the French team that we have all forgotten”, broadcast by the company Orange, is making the rounds on social networks, garnering ever more enthusiastic reactions from viewers. And for good reason: it shows that the players of the France team score nice goals, as with the men.
Griezmann’s appearance on a Karchaoui action
Devastating hooks, carefully sent crosses, volleys that end up in the back of the net. 50 seconds of impressive action that will make football lovers salivate. Except that these exploits are not the fruit of the 2018 world champions. But those of the women of the France team which will play its last preparation match, this Thursday against Ireland, before flying to Oceania for the World Cup (July 20 – August 20).
Thanks to artificial intelligence (AI), Orange has replaced the faces of Hervé Renard’s players with those of Didier Deschamps’ proteges. We then find Antoine Griezmann in the skin of Sakina Karchaoui or Kylian Mbappé in the body of Delphine Cascarino.
Over a million views on YouTube
The objective of this advertising campaign is simple. Dismantle the preconceptions of football fans and prove that football is not only about men. “Beyond a technical feat, this film forces us to confront our prejudices” summarizes Christel Heydemann, leader of the Orange group, in a post on LinkedIn. It is true that on social networks, it is more often mocking videos of women’s football that flourish and sexist comments that spread.
Still, the operation led by Orange worked well on social networks. The video exceeds one million views on YouTube. She may have the gift of making the French want to follow this World Cup which begins in two weeks and above all to support the French women whose first match is scheduled for July 23 against Jamaica.
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