2023-07-07 07:00:44
During Nintendo’s 83rd Annual Shareholders’ Meeting, Nintendo President and CEO Shuntaro Furukawa said the company envisions a smooth transition between the Switch and Nintendo’s upcoming game console, which has yet to be revealed.
Furukawa noted that Nintendo often struggles with these changes, and that it was previously forced to rebuild relationships with its customers each time a new console model was released.
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New console in sight
With the current Switch and cloud services, the CEO believes that online accounts will facilitate this adaptation process and, more than that, they also give indications about the next model; Furukawa points out that the more than 290 million Nintendo accounts are cross-platform and can be used with console games and even mobile apps; Nintendo’s president reaffirms the company’s commitment to making the transition to the next generation of consoles as smooth as possible.
Regarding the transition to the next generation platform, in the past, hardware was the only way for us to connect with our consumers, and therefore with each new platform, we needed to rebuild our relationships. But in the case of Nintendo Switch, we can directly connect with a wide range of consumers through Nintendo Accounts. More than 290 million Nintendo Accounts have been created worldwide, not only through our dedicated video game platform, but also through mobile apps.
Nintendo, in an official note
“In addition, we work to strengthen the points of contact and develop a long-term relationship with each of our consumers”, says the company’s official note. “Having Nintendo Account as the connection that crosses generations of platforms and unites a variety of entertainment experiences, centered on our integrated hardware and software entertainment.”
With information from The Verge
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