The Hotels Network boosts direct bookings with its new assistance insurance

2023-07-10 06:06:16

This solution allows hotels to offer a free travel assistance insurance as a benefit on every direct bookingwhich distinguishes the hotel website from any other option available and acts as a trigger to drive direct bookings.

The launch of SafeDirect, as highlighted by The Hotels Network “comes at a time when interest in travel insurance is growingThus, they point out that in 2022 searches related to insurance increased by 76%, while the number of insured travelers doubled.

Therefore, by covering medical expenses during the stay, SafeDirect provides peace of mind while positioning hotels as the best option for travelers looking for a comfortable and worry-free experience.

How does SafeDirect work?

Through the new tool, THN is in charge of the entire process, from the configuration of web communications and assistance, to the management of policies and claims.

First, web visitors will see personalized messages that will communicate the exclusive benefit of free travel assistance insurance throughout the reservation process, encouraging them to book.

In addition, upon completing the direct booking, guests will receive an automated confirmation email with everything you need to know about your travel assistance insurance.

Minimum fees and higher income

SafeDirect coverage is worldwide and includes medical and dental expenses, repatriation and extended stays as necessary.

Hotel brands benefit from minimum rates for the coverage of your guestsresulting in a substantial increase in direct conversion rates and a high return on investment.

Juanjo Rodriguezfounder of The Hotels Network, commented: “By leveraging traveler data from our global network of more than 19,000 hotels, we have gained deep insight into user behavior and the most effective ways to maximize direct income. That’s why we’ve developed SafeDirect, an offering that hasn’t existed before, giving hotel brands a unique advantage that transforms their direct channel performance.”