Experimental, the name of the new Opel prototype

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2023-07-10 21:00:02

07/10/2023 at 9:00 p.m.

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Opel has revealed the name of its new prototype: Opel Experimental. “As its name suggests, the Opel Experimental will provide a clear vision of the brand and not just a line of cars. It shows where our brand is headed in the coming years and will influence all of our next-generation production vehicles. It is a symbol of what we want to achieve with the Opel brand,” he explains. Florian HuettlCEO of Opel.

The Opel Experimental represents the next stage in evolution of the acclaimed Bold and Pure design philosophy, first seen on the GT X Experimental. The new concept car embodies the refinement of the brand within Stellantis by giving additional life to the brand pillars Detox, Modern German, and Greenovation.

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In addition, the latest creation from the Rüsselsheim Design Center will be the first Opel to proudly wear the recently revealed new Opel ‘Blitz’. Sharper and more self-assured, it occupies the prominent center of the compass, which is Opel’s key graphic design principle and the backbone of the front, rear and interior design elements.

The Opel Experimental, of which more details will be known in the coming weeks and will be officially presented at the Munich Motor Show (September 5-10, 2023), continues the long and successful tradition of a “made in Rüsselsheim” concept. which began in 1965 when Opel became the first European brand to present a design study in the form of the legendary Experimental GT.

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