2023-07-11 15:26:48
According to data provided by the Samsung company, during the past year almost 16 million smartphones folding worldwide, more than 70% compared to the previous year, making 2022 the year of market maturity and the one in which this type of product became an alternative to traditional smartphones. Our market has not been an exception, since here the volume of sales has also increased by 70%, and close to 100 million euros in terms of market value.
In the opinion of David Alonsoresponsible for the Mobile Experience Business of Samsung Electronics Iberia: “The market shows signs of maturity in the segment of folding smartphones, stabilization in terms of growth, new players in the market and a greater weight in terms of the volume of sales of smartphones in companies like Samsung.
In this scenario, the market, according to all available data, will continue to rise despite the fact that it was not well received at its inception, about 4 years ago. Launch prices and some visualization difficulties of the screen could be at the base of the slow takeoff, something that in view of the expected figures seems to have been exceeded. According to the IDC study, sales will grow up to 50% in this year 2023.
Most popular models
The model Galaxy Z Flip It has been the best-selling model in the range, due to its features and price level, accounting for 73% of sales of Samsung folding smartphones in Spain in 2022. On the other hand, Galaxy Z Fold, the flagship of the range, it increased by 46% compared to 2021. With these products, the brand leads the market with a share of more than 87%, according to data from the firm itself.
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