Title: The Barbie Movie Sparks a Fashion Frenzy, But Ken Takes the Style Spotlight
Subtitle: Ken’s Beach Co-ord Inspires Fashion Trendsetters
Source: Financial Times Fashion
Date: [Date]
As the highly anticipated Barbie movie approaches its opening weekend, the hype and excitement surrounding it are reaching peak levels. From memes to merchandise, the Barbie mania is in full swing. However, it is essential to exercise caution as the excessive focus on this kitschy celebration may leave one feeling overwhelmed.
Among the promotional products associated with the movie, a Barbie-themed cake adorned with “dance party sprinkles” has garnered attention. This whimsical dessert, although seemingly classified as a Class A substance based on its name, is simply coated in sugar. Additionally, there are a plethora of Barbie-themed items on offer, including pool floats, lipsticks, shoes, luggage, and even adult-sized roller skates. Airbnb has even listed a real-life Malibu Dreamhouse, complete with a roller disco, for rent.
Amidst the frenzy, the fashion scene is also abuzz. Celebrities donned in pink attire over the past year have become part of the Barbie phenomenon on social media. The trend gained credence after Valentino showcased an entire collection featuring a proprietary shade of hot pink, created in collaboration with color specialists Pantone, in March 2022. This trend has now trickled down to more mainstream wardrobes.
However, upon closer inspection of Barbie’s outfits in the movie trailers, they seem to lack fashion relevance. The tiny pink gingham dress gives off a 1950s diner waitress vibe mixed with a Kate Spade boutique explosion. Similarly, the sequined strapless jumpsuit for the disco scene evokes images of the last resort garment left in a hire shop before prom night – the outfit so bad it tempts one to stay home.
But fear not, as Ken emerges as the true fashion star of the Barbie movie. Look past his sleeveless denim jacket and bold ’80s rollerblading ensemble, and focus on his beach scene attire. Ken exudes style in an open short-sleeved shirt and shorts adorned in wide pink and mint green stripes. His male friends also sport similar ensembles featuring Hawaiian prints as they enjoy the beach atmosphere. While these outfits may appear loud and reminiscent of Palm Springs poolside loungers, they undeniably bring the summer co-ord back into the public discourse.
Matching sets have long been popular in trendy summer destinations such as Mykonos, St. Barts, Ibiza, Formentera, and Miami. Fashion-forward individuals who appreciate art, travel, and fun have embraced this look. Corporate professionals are also adopting co-ords, seeing them as a way to break free from the rigid work environment and provide a respite from city life and routines.
Resortwear has evolved as the pool-to-table commute uniform in smart hotels and beachside restaurants. While cover-ups and kaftans have been staples for women, co-ords have gained popularity among both men and women. The coastal-resort look includes camp collar shirts, hats, sunglasses, towels in stylish bags, and espadrilles.
To achieve the epitome of laid-back summer style, opt for independent labels offering artisanal textures and detailing. These pieces can tone down any sense of trying too hard while maintaining a pleasantly bohemian appearance. Instead of belting into a phone by the pool, exude relaxation and effortless style. Brands like Arrels, Bode, and Harago provide quirky options, ranging from hand-embroidered shirts and shorts to charming cotton pieces with tulip patterns and classic gingham.
Ken deserves credit for bringing forth this extravagant look that is both fierce and fun. So, embrace the Ken-inspired frenzy and explore the possibilities of matching sets for your summer wardrobe.
To stay updated on the latest fashion stories, follow @financialtimesfashion on Instagram.
[End of Article]