In lack of unsold stocks, Veepee adopts a new strategy

by time news

2023-07-16 12:11:29

Jacques-Antoine Granjon, co-founder and CEO of Veepee. Veepee

DECRYPTION – Jacques-Antoine Granjon, the co-founder of vente-privée.com, has taken over the controls. In a clothing market in crisis, he relies on his marketplace, BrandsPlace.

Those who are worried about the future of Jacques-Antoine Granjon at the head of Veepee can be reassured. At 60, the emblematic boss of the online destocking site is making a strong comeback at the helm of the company, with new ambitions. “I’ve always run Veepee, he says. Twice, in 2011 and 2016, I stepped back and appointed a CEO. It was inconclusive. Since 2019, I am again an operational CEO. I have two deputy general managers and a close team. My priority is to ensure the sustainability of Veepee, with profitable growth. Always driven by a long-term vision, I hope to be able to lead it for many more years.”

In twenty-three years, Veepee has established itself as the European leader in its category. Last year, the online discounter achieved 3 billion euros in sales volumes including tax, after a record of 3.8 billion euros in 2019 and 2020. But it is a company that can no longer be satisfied surpluses…

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