2023-07-19 13:01:08
Time.news – More than half of Italians choose the radio as a travel companion. This is what emerges from the AGCOM annual report according to which in 2022 64.8% of Italians tuned in, in line with the overall average consumption of the previous year. Unlike other means of communication, the radio, both in terms of , both with reference to the total resources allocated to the sector, discounts to a lesser extent the uncertainties deriving from the macroeconomic and geopolitical context observed in the last year, however highlighting some intrinsic weaknesses if considered in a broader time horizon.
Compared to 2019 – it was not possible to recover the data of the pandemic -, on the average day, one with[1]listener traction exceeding one million. On the other hand, the time dedicated to radio listening is increasing, with about 3% more average minutes in a year, 2.4% more than in 2019. In 2022, the number of Italians who listen to radio broadcasts will grow at home (+5% in one year), and in particular during car journeys compared to other listening places. Instead, listening to do is reduced[1]mestic (-12.2%) and the hybrid one (both outside and inside one’s home, -1.1%).
After the reduction due to the pandemic, listening in the car (+2.7%) is growing again, while that through fixed devices is decreasing (-6%). Radio listening on the web increases, albeit in different ways: if consumption through PCs and tablets slows down (-5.2%), the use of innovative devices to follow radio broadcasts by Italians is decidedly more significant (the 4.3% more individuals followed the radio via smartphone and 29.2% more radio listeners via smart speakers/voice assistants).
This confirms the flexibility of radio and its ability to adapt to different scenarios and with penetration effectiveness.
The numbers
In terms of overall revenues, the recovery of the sector is confirmed. The revenues deriving from the exercise of the radio broadcasting activity went from 585 million euros to 603 million in 2022: a growth equal to 3.1% (lower than that of the previous year), however not suitable for allowing to recover what was lost to the period before the pandemic.
Revenues from the sale of radio advertising, which represent the main source of financing in the sector, amounted to 455 million euros, with an increase of 3.3% compared to the previous year.
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