2023-07-20 19:09:40
By Tristan Crespin
Posted 40 minutes ago, Updated 28 minutes ago
Visual of the future shop at the Forum des Halles. Krispy Kreme France/ official visual
The brand’s “flagship” will be located in the Westfield Forum in Les Halles.
The arrival of a new American giant in France is becoming clearer. In a press release released on Thursday, Krispy Kreme, one of the behemoths of donuts – these famous pastries across the Atlantic -, confirmed the upcoming opening of a store in Paris. THE “flagshipof the brand will be located in the Westfield Forum of Les Halles, just above Châtelet-les Halles station. It will welcome its first customersbefore the end of this year».
The shopping center “is the first stone of the deployment of Krispy Kreme in the region [parisienne]with the opening in 2024 of a dozen points of sale signed“Explains Alexandre Maizoué, general manager of Krispy Kreme Donuts France, quoted in the press release. The store will begin to be fitted out “in the next weeks“, and the brand seeks to”hire around 100 Krispy Kremers to support the brand’s ambitious development plan“. In addition, in this shop – this «temple du doughnut», as the director calls it – customers will see the pastries being made before their very eyes.
This is not the first time that an American giant has set up in France. Wendy’s, Popeyes, Five Guys and Burger King have followed McDonald’s lead in recent years. The Hexagon will bethe sixth country“in which Krispy Kreme unfolds”since 2022“. The brand, founded by Vernon Rudolph in 1937, has already been deployed in Canada, Switzerland, Turkey, Jordan, Costa Rica, Jamaica and Chile. It operates in France “through a joint venture created in September 2022 with Wagram Finances (Columbus Café, Copper Branch)”. It will also be possible to find its products in supermarkets and supermarkets, and to benefit from the “delivery“, in the near future, concludes the brand.
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