Title: Popeyes Joins “Girl Dinner” Trend, Offering a Variety of Side Dishes
Date: [Current Date]
New York – Popeyes, the popular fast-food chain, has introduced its own take on the viral “girl dinner” trend with a wide selection of side dishes that can be ordered individually. Available sides include mashed potatoes, macaroni and cheese, Cajun fries, coleslaw, biscuits, and red beans with rice, all packed with robust Cajun flavors. The “girl dinner” menu is exclusively available on Popeyes’ website.
The “girl dinner” trend gained traction on TikTok, originating from a post by user Olivia Maher. Typically consisting of an artfully arranged assortment of snacks, the “girl dinner” is often consumed in sufficient quantities to constitute a full meal. Popeyes’ version seeks to capture the essence of this trend and offer fans of the brand flavorful options inspired by Southern cooking traditions.
Unlike a typical combo deal, customers can now mix and match their favorite sides to create a customized meal. The price of the “girl dinner” varies depending on the number of sides ordered. Popeyes aims to provide its customers with a unique dining experience while tapping into the popularity of viral food trends.
Popeyes is not the only restaurant to leverage the influence of TikTok for menu innovations. Last year, the Cheesecake Factory introduced the “Louisiana Chicken Caesar Salad,” which replaced grilled chicken with fried chicken and caramelized onions, inspired by a TikTok trend. Similarly, McDonald’s briefly offered customized sandwiches that were trending on TikTok, including the “Land, Air and Sea” sandwich that combined a Big Mac, chicken, and a Filet-o-Fish on a single bun.
This trend of adapting viral sensations from social media platforms is not new. In 2020, Dunkin’ partnered with TikTok star Charli D’Amelio to launch “The Charli” iced coffee drink, leading to a record-breaking increase in daily active app users.
Popeyes’ foray into the “girl dinner” trend showcases the brand’s commitment to staying relevant and engaging with its customers. By embracing viral food trends, fast-food chains like Popeyes aim to capture the attention of social media-savvy consumers and offer unique dining experiences. Whether customers are looking to explore new flavor combinations or follow the latest food crazes, Popeyes’ “girl dinner” menu provides an exciting option for Cajun food enthusiasts.