New York CNN — The iconic Toyota Land Cruiser is making a comeback in North America with a new retro-styled design. The new Land Cruiser will not only feature classic looks but will also come with a more affordable price tag compared to its predecessor.
This move by Toyota follows a growing trend towards off-road capability in new vehicles and a surge in interest for classic truck-like SUVs. Ford recently brought back its Bronco off-road SUV to tap into the nostalgia surrounding the brand. Similarly, the Toyota Land Cruiser has a passionate fan base of its own.
The upcoming Land Cruiser model is slightly smaller than its previous version, which was last sold in the United States in 2021. The previous model, closely related to the Lexus LX luxury SUV, had a starting price of over $80,000. In contrast, the new Land Cruiser will have a starting price of around $55,000, highlighting its roots as a rugged off-roader rather than a luxury vehicle. It is expected to be available in the United States in the spring of 2024.
For enthusiasts who want to embrace the Land Cruiser’s history, Toyota is offering the Land Cruiser 1958 Edition in the United States. This edition commemorates the year the Land Cruiser was first introduced in the country and features classic styling cues such as round headlights. Additionally, a limited run of 5,000 First Edition models will be available with two-tone paint and extra off-road equipment.
Despite its classic looks, the 2024 Land Cruiser will feature modern hybrid power. It will be equipped with a 2.4-liter four-cylinder gas engine and an electric motor, producing a total of up to 326 horsepower. Fuel economy figures for the hybrid model will be announced at a later date.
Toyota, known for its commitment to hybrids, sees them as an important tool in reducing global carbon emissions. The introduction of the hybrid Land Cruiser aligns with Toyota’s recent announcement to offer more fully electric vehicles.
On the same day as the Land Cruiser’s unveiling, Toyota announced a near doubling of its quarterly profits. Increased production and sales, along with favorable currency exchange rates, contributed to the boost in profits.
The Land Cruiser’s history dates back to the Korean War era, when Toyota developed the Jeep BJ as a potential military vehicle. Although the Jeep BJ didn’t win the military contract, Toyota continued its development and renamed it the Land Cruiser in 1955. The Land Cruiser was designed to handle any terrain, and when it was introduced in the United States in 1958, it quickly became a best-seller.
In many parts of the world with poor roads and limited service centers, Toyota Land Cruisers have become ubiquitous. The ruggedness, ease of repair, and ability to navigate treacherous conditions make them highly sought after in these areas.
Early Land Cruisers, like other early SUVs, have become popular in the collector market. Classic Land Cruisers were among the first SUVs to increase significantly in value, reaching over $100,000 between 2010 and 2015. Although values have tapered off slightly in recent years, a customized 1970 Land Cruiser recently sold for $270,000.
The return of the Toyota Land Cruiser in North America is sure to excite fans of the legendary SUV. With its retro-styled design, affordable price, and modern hybrid power, the 2024 Land Cruiser is poised to capture the hearts of both off-road enthusiasts and those seeking a reliable and capable vehicle.