Africa Music Industry Series [3/4]: Nigeria and its musical entrepreneurs, the example of Cracker Mallo

2023-08-04 00:19:29

Nigeria and its music mega-entrepreneurs are propelled onto the world stage through their hundreds of millions of streams. Illustration featuring Cracker Mallo aka Ayodeji Olowu. At 26, this confirmed talent in the Nigerian music industry, and in particular Afrobeat, is one of the star producers snapped up by Tiwa Savage, Olamide, Mister Real… One of his songs is on the soundtrack of the film Black Panther 2. Cracker Mallo dreams of a career plan à la Kanye West, one of the giants of American rap who excels in the world of sneakers, fashion and music.
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