2023-08-04 22:54:35
New features using artificial intelligence could see the light of day, such as help in writing the biography on one’s profile. Adobe Stock
The dating application Tinder is testing an artificial intelligence that would allow it to choose the best user photos for its profile.
From now on, beauty is no longer in the eyes of the beholder, but in those of artificial intelligence. Dating app Tinder is currently testing an AI tool that will instead choose users their top five photos to feature on their profile. Concretely, this new feature will review their photos, with their agreement, in order to offer them a selection that would maximize their chances of having a “match“, moment when the two individuals have”swipéright on the app and can start trading.
Good news for those who dreaded the fateful moment of choosing between a photo with their friends and a selfie when creating their account. Bernard Kim, executive of Match Group, the parent company of Tinder, said he “really think AI can help our users create better profiles that are more efficient and really showcase their personalityduring a call with investors and analysts, according to information reported by The Guardian newspaper.
Read also“Spelling mistakes are a killer of love”: how the rules of French invite themselves to dating sites
Tinder already uses AI
This is not the first time that Tinder has used artificial intelligence for its various features. Indeed, in order to verify the authenticity of the profiles created on the dating application, a system “double checking has been put in place. New registrants were already being asked to provide a photo of themselves to confirm their identity. For three months, sending a video is also required. Once the process is completed, a blue badge is displayed on the user’s profile, which is reassuring in the context of a meeting“. explains Ben Puygrenier, spokesperson for Tinder in France.
A choice in line with the latest user expectations, since “34% of young singles are happy that an artificial intelligence can help them develop a dating profile”, revealed in May Tinder’s latest report on the future of dating (Future of Dating 2023). However, these hearts to take “are hardly interested in generic profiles and devoid of the authenticity that is so dear to them”.
Artificial intelligence has also been used by the app in the fight against online harassment. “ A notification asking the user “Are you sure?” appears before sending the message when the system detects inappropriate words or if a lot of messages are sent at once. This feature has reduced such incidents“. On the side of the recipient targeted by this type of message, “the notification “Is this person bothering you?” appears, allowing Tinder to take over the situation if necessary.adds Ben Puygrenier.
New features using artificial intelligence could see the light of day, such as help in writing profile biographies. If Tinder “takes a step back from artificial intelligence“, the application wishes through the AI to use processes “useful in the context of a meeting“, all in “ensuring the safety of the user”, he continues.
«Tinder plans to leverage the capabilities of the’artificial intelligence to present the right content to the right people to improve relevance and ultimately user results“, Reports the latest letter from Match Group, intended for its investors. While the functionality of swiping right when the individual wishes to trade remains the same, the changes themselves, “aim to make the application more dynamic and attractive. Features will begin rolling out to select markets later this month“, completes the letter.
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