Meta CEO Mark Zuckerberg has announced that search and web features will soon be added to the company’s Twitter-like app, Threads. In a Threads post on Friday, Zuckerberg revealed that these new features will be rolled out in the coming weeks. This development comes as Meta aims to improve the functionality and engagement of the app.
When Threads was introduced in July, it gained significant attention and quickly rose in popularity. Zuckerberg took advantage of Twitter’s struggles and increased criticism of Elon Musk, the owner of the platform now known as X. However, over time, user engagement on Threads has declined as the novelty wore off and limitations in functionality became apparent.
Advertisers and creators have stressed the need for additional features in Threads to make it an important service. Among the desired features are improved search capabilities to find trending topics and previous posts. Additionally, the ability to access the app through the web is crucial for Meta to compete with X, which has long been popular on desktops, especially in work environments.
During Meta’s recent earnings call, Zuckerberg expressed optimism about the future of Threads. He emphasized that although the app was built by a small team, the company will not monetize it until it reaches a larger and more established user base. Zuckerberg acknowledged the hard work that lies ahead but expressed excitement about the team’s progress in shipping new updates.
The addition of search and web features is expected to enhance the user experience on Threads and attract more users to the app. With these updates, Meta aims to build a vibrant and long-term community within Threads. As competition in the social media landscape intensifies, it will be interesting to see how Threads fares and whether it can rival established platforms like X.
In conclusion, Meta CEO Mark Zuckerberg has announced that search and web features will soon be introduced to the Threads app. These updates are crucial for enhancing user engagement and improving functionality. With Meta’s dedication to developing Threads into a vibrant long-term app, the company aims to overcome the challenges it currently faces in the social media market.