Free meals, partnerships with restaurants… “food” whets the appetite of influencers

2023-08-06 09:45:30

Imagine influencers selling beauty products and extolling the merits of a slimming diet. But content creators are also massively investing in another area, that of catering. In this small street in the 18th arrondissement of Paris, you now have to queue for long minutes to eat at Amonè, a restaurant specializing in cordons-bleus. Since its mention in videos on TikTok and Instagram, an incessant stream of curious people rush in front of this small sign. These posts that highlight the place have 10 million views.