2023-08-06 14:46:21
Ryan Reynolds in a file photo, during an awards gala in 2022. Sthanlee B | Reuters
The protagonist of Deadpool has starred in several millionaire hits thanks to investments in the telephone sector or in an English soccer team
06 ago 2023 . Updated at 12:14 p.m.
March 11, 1998 was the first time he appeared on television. Her character in the American series Two guys and a girl he was a twentysomething who worked in a pizza parlor and dreamed of becoming a doctor. Actually, the first work of Ryan Reynolds was distributing newspapers for the Vancouver Sun, the newspaper of his hometown. He combined it with his first role as an actor, where he was paid just 150 dollars. I felt like a complete billionaire, he once said. It would be time later. Not only for having become one of the highest paid performers in the world – he is part of the select club that can ask for more than 20 million per film – but for the business and advertising empire that he has created based on wise investments.
A mobile phone company, an alcoholic beverage company, a football club and even a Formula 1 team. Nothing connects them, except Ryan Reynolds. His entrepreneurial vision is impossible to understand without his leading role in Deadpoolan American superhero film based on the character of Marvel Cmics of the same name. And by the way, a film that collected more than 780 million dollars (about 712 million euros).
Image of the Deadpool movie that raised 780 million dollars
In 2014, Fox I didn’t want to know anything about her. But Reynolds, in addition to starring in it, was involved in the production much earlier and paid the writers out of pocket because he had a gigantic commitment to the project. A test shot scene was leaked and fans demanded that Fox produce it. Then it was an unprecedented success. And the same thing happened with its sequel in 2018. That same year Reynolds decided to found Maximum Effort, a kind of production company and marketing agency that does commercials for all the companies in which he is involved. And that now also forms part of the production of Deadpool 3which is running.
The saga is Reynolds’ first successful investment, but he has many. In 2018 he entered as a partner at Aviation American Gin, a brand of gin produced in Portland. Two years later he sold it for $610 million to the Diageo conglomerate. Something similar happened with Mint Mobilea mobile phone company in which it acquired 25% in 2019. A few months ago, its sale to the industry giant T. Mobile was announced for 1,350 million dollars. During the pandemic, together with one of his partners, he bought English football team Wrexham AFC. Next season, the club will play professional football for the first time in 15 years after winning promotion. And this same June, the Alpine Formula 1 team a support of 200 million euros was secured from a group of investors, among which was Reynolds.
Reynolds and partner Rob McElhenney celebrate Wrexham’s promotion to League Two. ED SYKES | REUTERS
How does the actor choose where to put his money? Why in such different sectors? I know absolutely nothing about fintech, my job is to tell stories, he said recently when he bought part of Nausea, a Canadian financial technology company. The truth is that his companies have gained notoriety for the successful advertising campaigns that he himself has produced through Maximum Effort, his crown jewel. Reynolds is a kind of marketing obsessive, bent on quick publicity: You have to move at the speed of what people are talking about, he argued at the time.
The actor, who accumulates a heritage of more than 300 million euros, He has a profile on LinkedIn. There, he himself describes his trajectory: I have been acting for three decades. Over the past few years, I have built what The Wall Street Journal recently called a business empire. I’m still trying to figure out what they meant by that.
Filed Under: Hollywood
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