Barbie premiere | Greta Gerwig, first solo director to earn more than $1 billion, with ‘Barbie’

2023-08-06 19:25:05

Image from the movie Barbie.

‘Barbie’ continues to sweep the box office, with its colorful aesthetic, its refined humor and a careful feminist message. And a lot has to do with it, the plan drawn up by Margot Robbie, absolute protagonist as well as producer of the film, and the hand of Greta Gerwigits director, to raise the level of a proposal that ‘a priori’ could have been relegated to another goofy film hostage to a toy.

According to the advanced data of the weekend, ‘Barbie’ broke the $1 billion barrier around the world last Saturday and it still has a long way to go that will probably make it the highest-grossing film of the year, surpassing the 1,351 million dollars that another of the phenomena of 2023 has raised: ‘Super Mario Bros.: the movie ‘.

is the first time that a solo woman directing a feature film overcomes that barriera milestone that adds to the best premiere of a film also made by a woman.

The next goal is to exceed the 1,455 million raised by ‘Frozen 2’, co-directed by a woman and a man: Jennifer Lee and Chris Buck. Estimates suggest that only in the United States could well exceed 700 million at the end of his career; Taking into account that the rest of the world market accounts for just over 50% of the total and that it has just been released in other markets such as Japan -with controversy included-, it cannot be ruled out that in a few weeks we will once again crown ‘Barbie’ as one of the great cinematographic moments in the history of cinema, both at the collection and critical level.