2023-08-09 20:58:41
A Norwegian regulatory body imposed a fine of almost $100,000 daily to the American tech giant Meta for having used the data of users of the platforms facebook and instagram to deliver targeted advertisements. The corporation of Mark Zuckerberg will have to pay the equivalent of one million NOK a day, starting August 14, he said. The Norwegian Data Protection Authoritythe Norwegian data protection authority
“Meta’s behavioral advertising involves intrusive surveillance of its users, which has a negative impact on their right to data protection and freedom of information,” he said. Tobias Juden, head of the international section of Datatilsynet, to the AFP agency. The government authority of the Scandinavian country recalled that it had been decided on July 14 to ban “behavioral marketing on Facebook and Instagram” for three months.
“We are also concerned that sensitive personal data may be used for marketing purposes. We realized that Meta’s practices are contrary to the law on data protection,” Judin said. In this regard, the multinational corporation had until August 4 to take corrective measures. For that reason, the Norwegian official stated: “The fine is imposed because Meta has not yet respected our ban.”
A spokesman for the conglomerate said the watchdog’s decision was being appealed. In this sense, the company alleges that it had already compromised with the Norwegian authority, when they announced last week that the formal consent of its users in the European Union, in the European Economic Area and in Switzerland would be requested to be able to use their data. for the purpose of targeted advertising on social networks.
The European continent represents a key market for Meta. Facebook had about 300 million users active newspapers in Europe in 2022, out of a total of 2 billion in the world. European clients generated about a fifth of the group’s ad sales. Last May, Meta was also fined 1.2 billion euros, this time by the European Union, which found that the technology giant had violated data protection regulations.
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