Success of the film “Barbie”: sales of dolls on the rise… especially among adults

2023-08-12 10:00:29

Outdated, Barbies? When Greta Gerwig’s film was released, several media claimed that Mattel, the manufacturer of the famous dolls, intended to recover from sluggish sales. If the brand keeps its sales figures secret, specialists in the sector nevertheless ensure that Barbie continues to see life in pink. More than 59 million Barbie dolls were sold in 2022 in 12 countries (United States, Canada, Mexico, Brazil, Australia, France, Germany, England, Italy, Spain, Belgium and the Netherlands) according to Frédérique Tutt, analyst world for toys at Circana, a research company specializing in consumption.