2023-08-11 23:10:31
The Andav 2023 Congress brought together 12,200 professionals and highlighted the strength, growth and importance of the agricultural inputs market for Brazil. Held between the 8th and 10th of August, at the Transamérica Expo Center, in São Paulo, it was attended by 220 brands from 160 exhibiting companies, which presented innovations in technologies and products and innovative solutions in the sector.
Meeting point for the distribution of agricultural and veterinary inputs, the Andav 2023 Congress is organized by the National Association of Distributors of Agricultural and Veterinary Inputs (Andav) and organized by Zest Eventos.
For the next edition, to be held from August 6th to 8th, at the Transamérica Expo Center, the expectation is for a new expansion.
Andav Congress Plenary
The Andav Congress had a robust schedule, with about fifteen content events, including panels, lectures, forum and talk show, and the participation of more than 40 industry experts, including debaters, speakers and mediators. The Plenary brought together 1300 congressmen and debated the theme “Brazilian Agroeconomics: a look to the future”.
With the auditorium completely packed, the official opening ceremony of the Andav Congress 2023 featured speeches by Oswaldo Abud, chairman of Andav’s Board of Directors, Paulo Tiburcio, executive chairman of Andav, Secretary of Agriculture and Livestock of São Paulo, Antônio Júlio Junqueira de Queiroz, the superintendent of Agriculture and Livestock of São Paulo, Guilherme Campos, and the president of Embrapa, Silvia Massruhá. The keynote address was given by economist Luiz Carlos Mendonça de Barros.
One of the highlights was the disclosure of the 8th National Distribution Survey, carried out by Andav. The results were presented by Paulo Tiburcio and portrayed the sector’s sustainable growth and advances in several areas made by Andav’s Associated Distributors to deliver products, solutions, services and technology to rural producers, with even more reliability, quality and precision.
In the program, there was the realization of the Green Deal Forum: The Implications of the European Green Deal for Brazil, in partnership with the Brazilian Association of Agribusiness (ABAG), which had the participation of Ingo Plöger, Vice President of ABAG; Samanta Pineda, lawyer specializing in socio-environmental law at Pineda & Kranh Advogados; and Sueme Mori, Director of International Relations at the Confederation of Agriculture and Livestock of Brazil (CNA).
This edition had the participation of international experts. On the panel The global scenario of the distribution of inputs, Alberto Yoshida, Director Andav; Daniel Quiñonez, CEO Ansa Sapi, Mexico; and Johan Nienaber, Inteligro Regional Director, from South Africa, presented the dynamics of the distribution market in the world. Moderation was by Matheus Cônsoli, Partner Markestrat. The father of modern marketing, the American university professor Philip Kotler, spoke about the main concepts of Marketing 5.0.
New business for distribution also gained prominence through the panel 360° Distribution: New Businesses and Opportunities which brought together Marco Antonio Lima Menezes, owner of AP Agrícola, Mário Augusto Silveira, CEO of Agroshop, Roberto Motta, CEO of Agro Amazônia and Antonio Ferreira de Castilho, Forte e Fértil Soluções Agrícolas. With the moderation of Junior Crosara, partner-owner of Crosara Consultoria.
Communication, education and society in agriculture
Agro Brasileiro has to involve urban society about the benefits of agribusiness through data and facts and good stories, told with appropriate language so that communication is effective and not just in the segment itself. In the panel “Communication, Education and Society: cross-sectional analyzes on agriculture”, during the Andav 2023 Congress, specialists understand that the failure in communication requires what they called a “Plan of truth and transparency”, with parameters and metrics.
Marcos Amazonas, CEO of Connect Entretenimento e Educação, said that it is necessary to show the sector’s performance in different channels that reach all audiences with direct messages to the new generations. Letícia Jacintho, president of De Olho No Material Escolar (DONME), agrees and recalls that Brazil is the country that loses the most young people from the countryside to the cities.
Mônika Bergamaschi, president of the Board of the Brazilian Agribusiness Association of the Ribeirão Preto Region (ABAG-RP), says that good communication is in the correct understanding and that it is necessary to discover the purpose of young people in order to better involve them. Cassiano Ribeiro, editorial director at Globo Rural and Valor, says that lack of knowledge and physical and social distancing are some of the reasons why the population is unfavorable to agro. Ricardo Nicodemos, president of the Brazilian Association of Rural and Agro Marketing (ABMRA), understands that it is necessary to build a positioning that goes beyond the limits of the sector and the countryside.
From Brazilian economy and politics to innovation – At the end of the Andav 2023 Congress, presenter Alexandre Garcia said that Agro needs more voices in politics, the media and schools. And then, closing the agenda in the plenary of the event, the professor of the School of Communications and Arts of USP, Clóvis de Barros Filho, approached innovation as a permanent movement of improvement.
Over the three days, the Andav 2023 Congress Plenary addressed topics related to innovation, technology, credit, communication, education, society, inclusion, diversity, tax reform and the political-economic scenario. Among the reflections made by the panelists, the highlights were due to Brazil having a sustainable production in Agro, which needs to be better communicated to the consumer markets, to find new business opportunities with the use of technology and innovation, to the leading role of the distributor of inputs for the dissemination of new products, services, technology and information to rural producers; credit growth and private investment in the sector; and the ongoing work of Distributors to keep the industry growing and developing.
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