2023-08-21 08:37:46
Young people go through video or photo montages to stand out on the professional social network. insta_photos / stock.adobe.com
TESTIMONIALS – While the competition is raging to get a work-study contract or a fixed-term contract, candidates are betting on original publications on the professional social network. A trend that can be profitable for the student… or serve him badly.
«It was the companies themselves who applied in the comments to recruit me“. Maëlle, 20, smiles at the mention of her viral publication on the professional social network LinkedIn. Last March, the student, who is entering a master’s degree at the Kedge business school, starts looking for a work-study contract. Despite a CV and a carefully written cover letter, the young woman struggles to get answers. So, to attract the attention of the Pernod Ricard company with which she dreams of working, Maëlle decides to hijack a label from a bottle of the brand. On this one, the young woman details her CV. “For example, in the Nutri-Score category, I wrote my skills“, she remembers, amused.
Maëlle photographs her personalized bottle, like the idyllic photos that a user can see on the Instagram application. “I really wanted to reproduce the cliché of Marseille, with the sea and the sun“, she explains. For a week, the student elaborates her publication with meticulousness, then publishes everything on the professional platform LinkedIn. The effect is immediate:Twenty…
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