“Apple will help us democratize mixed reality”, rejoices the boss of Magic Leap glasses

2023-08-23 10:11:40

This is the story of a near-missed multi-billion dollar industrial and technological crash. A pioneer in augmented reality (AR) – virtual elements superimposed on reality – the American start-up Magic Leap has for nearly a decade mixed a dangerous cocktail: total industrial secrecy, giant fundraisers and delayed launches of its glasses mainstream revolutionaries. To finally move towards professional and more confidential use. Founder and creator Rony Abovitz ended up resigning after laying off half of his workforce in the midst of the Covid-19 pandemic.