2023-08-25 19:13:09
The unstoppable rise in olive oil has unleashed a “price war”, via promotions, in some Spanish supermarket chains, which are offering extra virgin olive oil below 9.4 euros per liter, which it has reached after rising by 38 .8% in the last year, according to the data collected in the Consumer Price Index (CPI). Some, such as Alcampo, are being especially aggressive and offer, until the 29th, 5-liter bottles of extra virgin olive oil from the La Española brand for 29.95 euros, at 6 euros per liter, according to their website. . Compared to the price of this promotion, the company offers the same oil from its brand at 41.59 euros for a 5-liter bottle and 48.72 euros for a similar Carbonell container. The same chain also offers its customers the mild and intense oil varieties of its brand at 33.69 euros for a 5-litre container.
The Supeco supermarkets, the “low cost” chain of the French group Carrefour, also offer this variety of oil for just over 6 euros per liter. Specifically, they have a 5-liter carafe of Carbonell extra virgin olive oil on sale in their catalog until August 30 for 31.95 euros, with which the liter costs the buyer just over six euros.
other chains
The Cordovan chain Supermercados Piedra moves in a similar range. Until today, this chain offers the 3-liter carafe of the El Viejo Olivar brand for 18.15 euros, which gives a price of 6.05 euros per liter.
El Corte Inglés also has olive oil on sale, although in its case the virgin from Carbonell, at 35.99 euros for a 5-liter container. Carrefour, for example, sells this same variety and in this same amount at 45.15 euros in the case of the Coosur brand and 37.45 euros for its own brand.
The chains are also offering discounts on other types of oils. Carrefour, for example, sells 5 liters of intense or mild La Masía for 31.95 euros, compared to 33.69 euros for its own brand. Lidl has also launched a promotion, cutting its price by 29%, up to 4.99 euros, the 750 ml bottle of Carbonell olive oil.
upward promotions
With inflation, the price has become not only in the case of olive oil but in that of almost any product, one of the elements that buyers take into account the most when they go to the supermarket.
Consultants such as NIQ have detected in recent months that consumers have modified their purchasing habits to save on their ticket. And in addition to resorting to classics, such as distribution brand products -the so-called private label- they increasingly affect promotions. The supers know it. In a note sent this week, the large consumer association Aecoc assures that 73% of its associated companies believe that promotional activity will intensify in the second half of the year to increase the volume of sales.
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