2023-08-27 17:49:46
Mugs, t-shirts, caps… Donald Trump’s mugshot, the first of a former US president, could be a source of humiliation. But the billionaire, champion in political communication, has already transformed it into a formidable and profitable marketing weapon for the presidential election of 2024: on Friday alone, Trump collected $ 4.18 million, according to Politico. On Saturday, the total amount raised was more than $7 million.
After his indictment for his attempts to reverse the result of the 2020 presidential election in the state of Georgia, Donald Trump had to fly to Fulton County Jail in Atlanta where the photo was taken. A bail of $200,000 kept him free.
Head slightly tilted forward, very hard, even aggressive look, as a sign of defiance: the “mug shot” of the 45th President of the United States, immortalized for History by the services of the Atlanta sheriff, goes around of the world. Stickers, mugs or T-shirts decorated with the mug shot of the former president with “Never surrender” (“Never surrender”) are now on sale for a few dollars.
The former president of the United States had already exploited this photo himself on X (formerly Twitter) with this mention preceded by “election interference” in capital letters.
This is the first message that the New York magnate has posted since November 19, 2022, and his “rehabilitation” by Elon Musk, the new owner of Twitter. He was banned from it on January 8, 2021, two days after his supporters attacked Congress in Washington.
For Daniel Binns, British boss of the New York political marketing agency Interbrand, the diversion of the “mug shot” makes it an “extremely powerful” derivative of the Trump “brand”. The former tycoon has a form of political “marketing genius”, according to this expert. Donald Trump “can use everything that is said, everything that he is accused of and make it into something that fits the story he wants to tell”.
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