2023-08-27 16:51:22
Economy caravanning boom
1.5 million mobile homes – and the Germans want even more
Status: 27.08.2023 | Reading time: 3 minutes
90,985 so-called leisure vehicles were newly registered in 2022
Quelle: picture alliance/Zoonar/W. Wirth
The supply of mobile homes cannot keep up with the demand. The result is drastically rising prices. Meanwhile, car manufacturers such as Mercedes, Peugeot and Fiat are causing a particular problem in the industry.
Daniel Onggowinarso cannot see any crisis in his industry. “What we are seeing right now is a normalization,” says the managing director of the Caravaning Industry Association (CIVD). He explains the significant drop in sales of caravans and mobile homes in Germany.
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According to the Federal Motor Transport Authority, 90,985 so-called leisure vehicles were newly registered in 2022. That is around 15 percent less than in 2020 and 2021. “Although we are below the record numbers of the first Corona years, they were also extraordinary. And overall we’re still at a very good level,” emphasizes Onggowinarso.
Source: Infographic WORLD
In fact, 2022 was the third best year ever for the industry in Germany, which is currently meeting at the world’s largest industry trade fair, the Caravan Salon in Düsseldorf. According to the association, there can be no question of dwindling interest. Because what is crippling for business is not a lack of demand, but a lack of supply. “We still have supply chain problems,” reports Onggowinarso.
Source: Infographic WORLD
For example, the availability of chassis is further limited. However, these frames are the basis for the very popular semi-integrated motorhomes, in which the living unit is placed on a chassis of large transporters, such as the Fiat Ducato, the Peugeot Boxer or the Mercedes Sprinter. “Depending on the model and equipment, customers sometimes have to wait up to two years for a vehicle they have ordered,” says Onggowinarso.
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It looks better with the so-called camper vans and the converted vans. Vehicle availability is significantly higher in this category. The first e-mobiles are also on offer there. Accordingly, the CIVD reports rising sales figures again in the course of the year to date.
Source: Infographic WORLD
From January to July, new motorhome registrations rose by almost one percent compared to the same period last year. Caravans, on the other hand, were once again sold less. In total, around 1.5 million recreational vehicles are registered in Germany.
While more than half of the campers in this country are between 28 and 42 years old, the growing clientele of over 50-year-olds has the most potential for the industry. “The industry is benefiting from demographics,” says Onggowinarso, referring to the comparatively high financial power of Generation X and the baby boomers.
Source: Infographic WORLD
And a lot of money is needed for a camping holiday in your own vehicle, as the manufacturers have increased their prices significantly in the past two years. Experts speak of ten to 20 percent for caravans and 20 to 35 percent for motorhomes.
Smaller vehicles start at 50,000 euros, semi-integrated motorhomes cost at least 75,000 euros and integrated camping vehicles more than 100,000 euros, according to the industry. The used car market is running hot accordingly, reports the CIVD. “Vehicles can now be sold without any problems, usually for 80 percent of the new price or more.”
Source: Infographic WORLD
The popularity of camping has steadily boosted sales across the industry in recent years. In 2022, the caravanning industry earned a good 14 billion euros with new and used vehicles.
At the same time, holidaymakers in Germany generate sales of another 15 billion euros for camping and parking spaces, according to a study by the Economic Sciences Institute for Tourism at the University of Munich. That is an increase of one billion compared to 2020.
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